COOKIE POLICY

GKS Group LLC Last updated: June 1, 2024

1. Introduction

This Cookie Policy explains how GKS Group LLC ("we", "us", or "our") uses cookies and similar technologies when you visit our website or interact with our digital properties.

It also explains your rights and choices regarding the use of these technologies.

2. What Are Cookies

Cookies are small data files stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to ensure websites function properly, improve performance, and provide insights into user behavior.

In addition to cookies, we may use similar technologies such as:

Pixels (tracking scripts)
Tags
Local storage
Analytics scripts

3. Types of Cookies We Use

a. Strictly Necessary Cookies

These cookies are essential for the operation of our website and cannot be disabled.

They include functionalities such as:

Page navigation
Security and authentication
Form submissions
System stability

b. Performance and Analytics Cookies

These cookies help us understand how users interact with our website by collecting anonymized data such as:

Pages visited
Time spent on pages
Traffic sources

We may use tools such as: Google Analytics

c. Functional Cookies

These cookies allow the website to remember choices you make, such as:

Language preferences
Form autofill data
User experience personalization

d. Advertising and Tracking Cookies

These cookies are used to:

Deliver relevant advertisements
Measure campaign performance
Retarget visitors across platforms

We may use technologies from platforms such as: Meta Platforms (Meta Pixel) Google (Google Ads tracking)

4. Third-Party Cookies

Some cookies may be set by third-party services that appear on our website or are integrated into our systems (e.g., CRM, analytics, advertising platforms).

These third parties may collect data directly from your browser and are governed by their own privacy policies.

5. How You Can Control Cookies

You have the right to control and manage cookies in several ways:

Adjust your browser settings to block or delete cookies
Use cookie consent banners (where applicable)
Opt out of advertising tracking through platform settings

Please note that disabling certain cookies may impact the functionality of the website.

6. Legal Basis for Cookie Usage

Where required by applicable laws (such as the Reglamento General de Protección de Datos (GDPR)), we will request your consent before placing non-essential cookies on your device.

7. Data Protection and Tracking Transparency

Cookies and tracking technologies may be used in combination with our CRM and marketing systems to:

Understand user behavior
Improve marketing performance
Optimize user journeys and funnels

No sensitive personal data is collected through cookies alone.

8. Updates to This Policy

We may update this Cookie Policy at any time to reflect changes in technology, legal requirements, or our practices. Any updates will be published on this page.